You're Light, Easy-Going, and Classic
No pressure, don't ever stray away from what you love. Even if it's sweet, simple, blended, or even mixed with ice cream - yes, you can do that. There's nothing to be ashamed of if you don't love straight, black coffee. Add sugar, add sweet syrups, add ice cream, and add spirits if you want. Coffee is a state of mind, not just a beverage. Don't feel pressured to like something you don't, find ways to be creative in your approach to coffee and make each sip extremely enjoyable. That's what it's all about, after all.
Finding coffee that's right for you.
- Stay true to your favorites. When you find something you love, don't abandon it. We are not here to judge whether you're a coffee snob or how you take your coffee. If you enjoy it, find peace when you drink it, and want to share the experience with others, you're a coffee lover just like everyone else. Stay true to what you love, play with flavor if you want and tell us all about it. Share your tasty treats and coffee-induced adventures while still enjoying each moment.
- Share your love of coffee. Coffee should be shared. With tastes like yours it's your duty to break down the walls of basic coffee drinkers and invite them into a world of flavor, simplicity, fun, and experiences. You make a great host and want to provide great coffee to anyone who visits any way they like. Find ways to explore new flavors, syrups, mix-ins, or add-ons to make you and your guests coffee experience mind-blowing and memorable.
- Medium, small-batch roasts are best for you. Shop for medium roasts that are roasted in small, intentional batches. Medium roasts offer the most versatile flavor options in comparison to the dark roasts that can compete with any added flavors. One of the secrets of the coffee industry is that huge vats of beans are roasted together and then kept on shelves in bags for months on end before it reaches your coffee maker. Clean, well-roasted coffee should stay fresh for a few months, but keep an eye on that roast date. Coffee beans that are roasted to a perfect medium level can get oily and stale after a while. As always, once you open a bag of your small-batch medium roast coffee, tie the bag by pressing out all of the air or store in an air tight container, only use the grounds you need right in that moment.